Fragrance brands leverage celebrities to amplify message
Despite having their own online platforms and accounts, fragrance brands are increasingly leveraging star power by using celebrities to amplify the message themselves.
Archives for December 11, 2013
Natural personal care market defies gloomier picture in developed markets
Natural personal care is continuing to grow at healthy rates worldwide even in the United States and Europe, where other categories have been less dynamic, according to new data from Kline.
Natura counts on Latin America as Brazilian market becomes stagnant
The direct sales cosmetics player is now counting on its Latin American units to drive growth, as it experiences stagnant revenue from its core Brazilian market.
CCFTA defends companies against ‘toxic’ accusations
The Canadian industry organization for cosmetics companies, the CCFTA, has defended top cosmetics companies such as L’Oreal and J&J against accusations of using “toxic” chemicals in their products.
Mobile technology has increased value for beauty brands, but work still to be done
The growth of mobile technology has been noticed by beauty brands, which see the value of smartphones and tablets as research tools and m-commerce vehicles, although there is still work to be done to optimize the platform.