Beauty catching up online in time for cyber natives
A recent campaign by Benefit Cosmetics indicates that the beauty industry has entered 2014 with a renewed focus on harnessing social media to drive consumer engagement.
Archives for February 5, 2014
Synthetic spider silk research to benefit cosmetics
Scientists at Utah State University (USU) have been perfecting the development of spider silk protein for more than 20 years so that it can be used in more commercial applications like cosmetics.
Unilever announces next generation Axe deodorant design
Unilever’s leading deodorant brand Axe has had its body spray packs go through a makeover as it looks to breathe new life into the range and stand out on the shelves.
Estée Lauder U.S. business stands firm but Q2 earnings drop
Estée Lauder reported a 3% decline in earnings for its second quarter as higher sales, among which were in the U.S. and Americas, were more than offset by an increase in operating expenses as well as softer-than-expected demand in some markets.