MAC tags in on the CC cream trend from Asia
Beauty brand MAC Cosmetics is the latest in a run of cosmetic manufacturers taking up the CC cream trend, with the launch of its new ‘Prep + Prime CC Colour Correct’ range.
Archives for February 18, 2014
Murad advert rapped by NAD for multi-step confusion claims
California-based skin care manufacturer Murad has been advised to modify claims made in its adverts for the Environmental Shield products so that the message is clearer for consumers.
Cosmetics research could be subject to IND requirements
The Food and Drug Administration (FDA) has extended the comment period on guidance which could require cosmetics research to secure an Investigational New Drug (IND) before carrying out clinical trials.
Expert reveals customisation opps brands may be missing in ecommerce
Analysts predict e-commerce purchasing to dominate 70% of all goods bought by 2020. With the rise of this platform comes the opportunity for packaging customisation, but the industry has yet to tap into this, says a RHIEM expert.
Advantage Prestige: 2013 U.S. beauty sales serve up ace versus Mass comparison
Healthy gains in skin care and make-up helped to boost the U.S. prestige beauty market as it grew 5% in dollar sales in 2013.