As Shiseido refocuses on Asia, L’Oréal snaps up brands
In a mutually beneficial agreement, Japanese cosmetics company Shiseido has announced the sale of two of its luxury beauty brands, Carita and Decléor, to French beauty brand L’Oréal.
News & Analysis on Cosmetics Innovation
In a mutually beneficial agreement, Japanese cosmetics company Shiseido has announced the sale of two of its luxury beauty brands, Carita and Decléor, to French beauty brand L’Oréal.
Cosmetic industry association ICMAD is looking for entries for its Cosmetic Innovator of the Year, and is also readying for its Younger Designer Event, which will be held in Santa Monica, next week.
Whether green is always best for the consumer and the environment will form the focus of this year’s Sustainable Cosmetics Summit, confirming the rising profile of green concerns within the industry.
Marketing tech firm Synqera has reported only 14% of US consumers to be interested in coupons for cosmetics, a sharp comparison to 67% of shoppers preferred them for the likes of groceries.
Low cost cosmetics are set to emerge as a growing sector in France despite the five year forecast predicting stagnant sales for overall beauty, according to market researcher Euromonitor.