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Customer engagement is key to staying on top of beauty e-commerce
Matching the right product and ensuring consumer engagement is vital to staying ahead in beauty e-commerce, and mobile is tipped to grow in the next few years.
Archives for March 6, 2014
Fragrance sector smelling sweet in America
Sales are still on the up for the flavors and fragrance industry in America, and are expected to reach $6 billion by 2017, according to research firm Euromonitor.
Maternity beauty segment ripe for innovative brands
Opportunities are ripe for cosmetic brands to cater to mother and baby as specific changes pre and post pregnancy sees demand rise for more specialised or natural based formulas.
NPD reports eye colour cosmetics up by 9% in the US
According to market researcher NPD Group, sales of prestige eye makeup products in the US grew by 9%, to US$ 1.1 billion in the twelve months ending December 2013.