New Data: it’s all about the untapped ‘white space’, reveals Euromonitor
Here, Euromonitor analysts speak exclusively to Cosmetics Design about their latest beauty research, ahead of the official launch on Monday.
Archives for March 21, 2014
Beiersdorf R&D head says it’s OK to appreciate external innovations
Traditionally cosmetics companies have adopted a ‘not invented here’ attitude, but big benefits can be gained from changing to a ‘proudly found elsewhere’ mindset and being open with external partners, says Beiersdorf’s head of research and development.