Archives for April 15, 2014

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Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

Johnson & Johnson drops PurTox

By Andrew MCDOUGALL

The company as a whole may have reported strong first quarter results, but Johnson & Johnson has ended efforts to rival Allergan’s popular Botox anti-wrinkle treatment.

Adverse Outcome Pathways holding the key to regulatory hurdles?

By Lucy Whitehouse

Following a successful in-cosmetics workshop on the regulatory issues facing the industry, Annelie Struessman of CONUSBAT, chair of the workshop, stopped off to give the Cosmetics Design team the low-down on what was discussed.