Consumers confused about what ‘green’ means, says Aveda
Cosmetics brands need to make it their mission to ensure that the word ‘green’ is used correctly and does not confuse consumers and lose its meaning, according to Estée Lauder’s Aveda brand.
News & Analysis on Cosmetics Innovation
Cosmetics brands need to make it their mission to ensure that the word ‘green’ is used correctly and does not confuse consumers and lose its meaning, according to Estée Lauder’s Aveda brand.
Sustainability, and particularly palm oil, has been under the microscope of late, and after the Greenpeace saga at its Ohio headquarters earlier this year, Procter and Gamble has announced advancement in its global sustainability goals.
The FDA is looking for industry comment on its cosmetics labeling regulations, specifically in regard to its proposed extension of the current information collect request (ICR) in place at the moment, Chemical Watch reports.
Two years after launching its Care Creations brand to reach all consumers from different markets around the world, BASF has now developed new innovations based on consumer needs, which are just as important to ingredient suppliers.