News & Analysis on Cosmetics Innovation
Elizabeth Arden has bolstered its fragrance business by signing an exclusive agreement with Wildfox Couture to develop and market its own line of fragrance products, and build on the brand’s standing in the fashion industry.
Beauty giant L’Oreal has become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.
Fragrance firm IFF is devising a new leadership strategy as Doug Tough steps down as CEO in September this year and Andreas Fibig, Senior Bayer Executive and IFF Board Member, will assume the role.
Biodiversity has been a topic well placed in the minds of the cosmetics and ingredients companies for a while now, and in honour of the International Day of Biological Diversity, Symrise is announcing its strategic partnership with the Global Nature Fund...