Beiersdorf opens production and R&D center in Mexico
Beiersdorf has opened as integrated production and research & development center in Silao, Mexico, as it looks to better serve the North and Central America markets.
Archives for July 22, 2014
How the bar is being constantly raised on natural ingredients
New technologies and applications, greater sustainability, and more traceability are some of the key areas helping to raise the profile of natural cosmetic ingredients, according to one industry expert.
P&G continues to make big increases in its advertising spend
Latest figures from research firm Kantar reveal that P&G is spending far more than other retailers on advertising in the US.
Urban Decay made up with new augmented reality technology
Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.