How to market anti-ageing to men? In the UK less is more
UK men want products to be marketed simply without a lot of adjectives or hype around ‘anti-ageing’ or ‘rejuvenation’ and marketing these products should follow this message.
Archives for July 30, 2014
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Avon turnaround is ‘taking longer than anticipated’
Avon Products admits that the company’s turnaround is taking longer than expected due to a difficult financial climate and tough markets, after announcing profits shrank in its second quarter.
Revlon remains confident despite Q2 profit stall
Make-up manufacturer Revlon has had to battle against a struggling color cosmetics market in the US but remains positive as although profits are down, there has been a small sales increase, particularly in the Professional segment.
MWV posts strong results helped by beauty packaging sales
Packaging and specialty chemicals provider MWV says that the strongest results came from its home, health and beauty packaging division, helping it post strong overall second quarter results.