Archives for August 3, 2014

← 2014

P&G fourth quarter shows continued slide in sales

By Simon Pitman

Procter & Gambler has revealed that its net sales slipped 1% in the fourth and final quarter of the year, capping off a challenging year, with the company now set on a major brand portfolio shake up.

P&G CEO pledges to cut brand portfolio by more than half

By Simon Pitman

Following a financial year where Procter & Gamble has seen its sales continue to slide, the company has announced that it will slash the size of its product portfolio by more than half in an effort to make the business more efficient.