News & Analysis on Cosmetics Innovation
Nowadays e-commerce is big business and beauty brands would do well listen to consumers and ensure they have a more personalised online shopping experience if they are to grab the opportunity and make the most of the digital world.
The Estée Lauder Companies have reported a significant drop in its first quarter sales and net profit, leading it to reduce its outlook on future revenues.
The National Advertising Division recommends that Procter & Gamble discontinue certain claims for its Secret Clinical Strength deodorant products, particularly claims of “100% odor protection,” after Unilever made a complaint.
Burt's Bees, Maybelline, Weleda and Revlon, among other US personal care brands, will be available via the company’s USA Overseas Shopping Flagship Store launching next month.