News & Analysis on Cosmetics Innovation
Univar chose D'Altomare Química to help develop its South American market and position the chemical distributor as a solution-oriented service provider in the personal care sector.
Successful vintage fragrances can dependably yield revenue and require less in the way of innovative marketing and branding than launching a new scent.
Estée Lauder is acquiring the prestige fragrance brand, currently available in Paris, London, and the US, and taking it global.
Personalized perfume is a trend whose time has come for the US market, where consumers demand individualized attention and personal care products with a tailored feel.