Educating shoppers with Google Glass and associates with iPads
Smart cosmetics brands are investing in creative tech solution to meet the needs and expectations of digitally savvy consumers.
Archives for December 10, 2014
California authorities call on cosmetics companies to participate in product survey
The California Air Resource Board (CARB), the clean air agency for the state government of California, has requested that all personal care companies complete a survey detailing products sold in the state during 2013.
Packaging to take on further importance in 2015
As 2014 draws to a close, we are all looking to next year and for cosmetics companies, and many others in the fast moving consumer goods sector, 2015 will see packaging play an important role in attracting consumers.
People on the move – the latest industry appointments
Latest hiring and promotions this month in include key appointments at fine chemicals provider Charkit, a cosmetics dedicated executive at silicones provider Shin Etsu.
Acne-treatment launches YouTube lifestyle content videos to reach millennials
Proactiv ran the first episode of their #BeYouTV series this week and has scheduled out shows based on popular search terms, media personalities and lifestyle topics to run weekly in to March 2015.