News & Analysis on Cosmetics Innovation
A bad hair day can have a big impact and make women avoid doing things like wearing a hat, rolling down a window, or even getting intimate for fear that it will mess up their ‘do’. Apparently this is common, and the driving force behind Procter & Gamble...
Swiss ingredients supplier Clariant is to join forces with Brazilian firm Beraca in a strategic alliance that will aim to produce sustainable ingredients for personal care.
Experts at the media strategy agency Women’s Marketing spoke with Cosmetics Design about the top four trends that will shape marketing beauty and personal care products to women this year.
International cosmetics packaging manufacturers design lipstick tubes that help brands offer consumers more pleasurable and memorable beauty routines.
Exclusive personal care brands use multiple strategies to keep consumers repurchasing and coming back for more.