News & Analysis on Cosmetics Innovation
The company’s new pledge is to ‘make you happy’, which it aims to do by highlighting sensory expertise that can give the cosmetic formulations the type of textures that has consumers coming back for more.
Data from Nielsen analysts suggests that Latino consumers are making a big impression on the US personal care and cosmetics markets.
US female consumers expressed their frustrations last week following reports that the same toiletries marketed at men and women - such as deodorant, are more expensive for women. Cosmetics Design looks into the matter..
Ahead of the division of its personal care and battery businesses on July 1st of this year, Energizer Holdings’ executives name the newly separated businesses.