Private equity escalates market share of rebranded beauty company
Previously known as Parfums de Coeur, pdc brands relaunched to the mass market with product portfolios in the fragrance, bath and first-aid segments.
Archives for March 16, 2015
L’Oreal to deploy mobile technology to enhance consumer buying procedure
L’Oreal USA has teamed up with a new mobile app that enables consumers to buy cosmetics by scanning them in stores or by scanning adverts with their smartphones.
Mary Kay opens in Colombia
The direct sales beauty brand formally announced the expansion of its Latin American presence last Friday.