Archives for March 17, 2015

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Special edition: Beauty from within

Beauty From Within turns ugly for L’Oréal and Nestlé

By Shane STARLING

It promised so much – the globe’s biggest cosmetic and food players L’Oréal and Nestlé applying serious marketing, research and NPD clout to drive a nascent category into the mainstream public consciousness. It was going to make beauty from within (BFW)...

Mary Kay sues online coupon site for trademark infringement

By Deanna Utroske

That’s just one of the claims the beauty brand is making against RetailMeNot in a federal suit filed on Friday. Mary Kay holds that it has not permitted the deals site to publish coupons using its likeness. 

Trademarking flavored makeup could be a goldmine, lawyer hints

By Deanna Utroske

“Companies and people seeking to expand and further distinguish their brand should think outside the box and explore ways to interact with consumers by appealing to all their senses,” says intellectual property attorney David A. Jackson.