L’Oréal seals acquisition of Brazilian hair dye specialist Niely
L’Oréal has increased its footprint in the fast-growing Brazilian hair care market by confirming the acquisition of coloration specialist Niely Cosmeticos.
Archives for March 31, 2015
Dollar Shave breaks into men’s hair care
On the back of the phenomenal success of the Dollar Shave Club male grooming business model, executives behind the idea have taken the decision to broaden the portfolio into men’s hair care.
Sustainably sourced sandalwood oil coming to the fragrance industry
Sandalwood foresting group Santanol has announced the first commercial harvest of cultivated oil from its plantation in Australia.
L’Oreal moves into programmatic media buying
The global beauty company is at work on a strategy that will take full advantage of big data and help L’Oreal serve existing and new consumers in innovative, personalized ways.
Could EO Products set an industry precedent for sustainability?
The company just announced its 2015 objectives to limit waste and is advocating for personal care industry suppliers to be more involved with sustainability.