News & Analysis on Cosmetics Innovation
Procter & Gamble has joined forces with botanists at Royal Botanic Gardens in Kew, London to find effective natural-based ingredients for its latest range of anti-pollution skin care products.
The act has just been introduced and with backing from industry giants such as Revlon and L’Oreal, as well as the Personal Care Product Council, it now looks set to become law.
The California-based company KollagenX launched in 2008 with a focus on nanogold technology and now sees demand for its skin care products expanding beyond wholesale to include retail consumers.