News & Analysis on Cosmetics Innovation
Research published in the Journal of Global Fashion Marketing illustrates what content comes across as deceptive, what claims are believable, and which sorts of ads consumers trust most.
Next month Marc Rey steps in as president and CEO of Shiseido Americas; it’s part of the company’s shift to regional headquarters systems and the vision 2020 initiative.
The global cosmetics player has appointed a new president, JuE Wong, effective August 3th, and has also signed an agreement with prestige beauty distributor Luxasia Ventures as it sets its sights on Southeast Asia expansion.
Castanea Partners has made an investment in the prestige skin care company, commonly known as FAB, and is focused on what lies ahead.
IFF’s acquisition of cosmetic ingredients player Lucas Meyer is a step in the right direction, according to investment experts tuned in to the deal.