News & Analysis on Cosmetics Innovation
Late last week the retailer opened beautyBOUTIQUE.ca as an online shopping site, getting in on a mass-market trend that’s moving similar companies into closer competition with specialized beauty and personal care retailers.
George Schaeffer, founder of OPI, of one of the biggest names in nail care, talks about his shift into the professional hair care sector. Having created a household name for the OPI brand, he explains in this interview how he wants to do the same thing...
Henkel has taken a novel approach to consumer testing its Schwarzkopf hair products by launching its new VIP Tester program and offering selected internet users the possibility to exclusively test its latest styling, hair care, and colour products.
Industry body ICMAD has launched a one-day conference called MasterMinds Personal Care. Looking at the big issues in the cosmetics packaging category, the event will take place in Irvine California on September 9th.