Archives for September 28, 2015

← 2015

Will small packages sell more cosmetics?

By Deanna Utroske

New data suggests that consumers stockpile beauty products, neither repurchasing nor disposing of makeup that has expired, and one color cosmetics brand is betting that half-size volumes are the answer.

Beauty brands send too many emails!

By Deanna Utroske

One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.