News & Analysis on Cosmetics Innovation
Free from claims should not all be put in the same category as some can help consumers identify products and make selections based on their own preferences quicker, says Lorraine Dallmeier, Director of online Organic Cosmetic Science School Formula Botanica.
P&G is one of the world’s biggest advertisers, so when the company announces major changes to its media buying strategy, heads turn.
Procter & Gamble has taken the decision to market its Olay skin care brand on the strength of the fast growing ageless beauty concept.
The consolidation of these US chemical corporations will be a game changer for the personal care and cosmetics industries and have staggering economic implications on a regional, national, and global scale.