The Old Spice brand portfolio gets a make-over
Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.
Archives for January 7, 2016
Could online used make-up make a mark? Are there health risks?
The media spotlight has been cast on a US company that is selling used cosmetics online at substantial discounts.
LVMH signs on to become part of the world’s largest consumer-focused investment firm
The newly formed private equity group L Catterton is a partnership among LVMH, Groupe Arnault, and Catterton, and is aiming to impact all the major consumer markets—cosmetics and perfumes included.
L’Oréal enters wearables market with My UV skin patch to better protect against sun damage
Beauty behemoth L’Oréal has marked its entrance into the world of flexible electronics with the launch of its first smart skin patch, smaller than a band aid, which utilises a sensor to analyse UV radiation on the skin.
L’Oréal to introduce #WorthSaying campaign this awards season
Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.