News & Analysis on Cosmetics Innovation
P&G has slashed Olay’s product offering right back to just 120 core products, in a bold move committing the brand to its recently announced new marketing focus on ‘ageless beauty’.
The go-to hack for customizing nail colors is a mixture of eyeshadow and clear polish. Now Rungh, a DIY nail brand, is selling kits of pigment and polish to find out if the market is ready for home-blended lacquer.
Thanks to Chinese consumers growing obsession with K-beauty, Korean cosmetic players like luxury skin care line, Sulwhasoo are seeing a solid increase in sales.
The companies are moving ahead with the transfer of 40+ cosmetics and personal care brands to Coty, but as of this week 2 of those brands are staying with P&G.