Archives for January 19, 2016

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Part 2 of 4

Natural Fragrance: trading on exclusivity and purity

By Deanna Utroske

Ingredients used to formulate natural perfumes and scented personal care products differ from conventional ingredients, and this presents a challenge for brands. At the same time it’s an opportunity to develop and sell uniquely valuable product.

Mary Kay reframes multicultural beauty

By Deanna Utroske

The direct-sales cosmetics and skin care company has built an increasingly diverse team of representative and is boasting hundreds of thousands of new recruits in 2015, many of which are Millennials.