P&G sells Escudo soap brand to Kimberly-Clark de Mexico
Procter & Gamble continues its march towards becoming a leaner and more focused business with the sale of the Escudo soap brand to Kimberly-Clark de Mexico.
Archives for February 24, 2016
Luxe Pack New York 2016 to feature new event elements
The 14th annual Luxe Pack New York event will open its doors May 11 – 12 at Pier 92 in New York and will again feature a number of new show elements designed to platform innovation.
Dove takes its 'Real Beauty' marketing drive to India
Skin care brand Dove has enjoyed strong success over the years for its ‘Real Beauty’ marketing, and is now pushing focus on this campaign within India.
Borghese preps for brand relaunch, appoints global president
The cosmetics and skin care company intends to energize its product lines by focusing on direct-to-consumer platforms and global distribution, a strategy laid out by the ‘brand builder’ newly in charge at Borghese.
Cetaphil enters men’s skin care market
The up-to-date product line will help the brand reach new consumers and bodes well for the men’s category as a whole—a reliable brand like Cetaphil catering to this demographic only corroborates market research projections for the category.