News & Analysis on Cosmetics Innovation
Changing beauty routines and the evolution of smart technology were two major themes that beauty industry commentator, Imogen Matthews, learnt about at this year’s in-cosmetics Marketing Trends presentations.
Global skin care and deodorant manufacturer Nivea is making waves with the launch of its new, body odour detecting app, NOSE.
Global beauty retailer Shiseido is pushing ahead with its new entity, Shiseido Travel Retail, with an ambitious sales target of 18.5 billion Yen/USD 169.6 million for this financial year.
Anti-ageing Special Newsletter
One of the latest trends in the industry at present is for anti-pollution products, and this presents an opportunity for brands within the anti-ageing category to target specific consumer needs.
Further research carried out at the University of Michigan into the possible pollution effects of microbeads in waters in the Great Lakes have demonstrated a vastly different outcome.
The inaugural event is due to take place in New York this September, and the organizer says there remain a limited number of speaker opportunities.