L'Oreal and YouTube look to lead on beauty vlogging
L’Oréal and YouTube are teaming up to launch an online beauty vlogging school, in a move which suggests the global beauty brand is looking to take the lead on the lucrative content channel.
Archives for April 26, 2016
Beauty and personal care consumers favor global brands
According to new data from performance management company Nielsen, the cosmetics industry is unique when it comes to how consumers value a brand’s country of origin.
Max Factor ventures into augmented reality
P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.
Anti-ageing Special Newsletter
Anti-ageing may not reflect consumer sentiment – age management is better
Age management is a more appropriate term to describe the anti-ageing category and better reflects consumer sentiment, as consumers are now embracing their age, according to a market analyst.