The lash category is on the brink of change
Innovative mascara applicators, trends and textures out of Asia, and clean beauty looks are all influencing the category, and what ‘volume’ means is changing too.
News & Analysis on Cosmetics Innovation
Innovative mascara applicators, trends and textures out of Asia, and clean beauty looks are all influencing the category, and what ‘volume’ means is changing too.
Skin care developments have been at the helm of North America’s cosmetics R&D focus this year. Here, we take stock of some of the most interesting and innovative advances.
The beauty company’s Women in Digital Program honors and encourages entrepreneurs in the tech space. And the NEXT Generation Awards honor women whose tech innovations have the greatest potential to influence beauty and culture.
According to trade group NATRUE, the cosmetics and personal care industry faces a risk to consumer trust posed by greenwashing claims.