News & Analysis on Cosmetics Innovation
Bellami is aiming to become “one of the leading beauty brands in the world,” and the acquisition of color cosmetics company Mirabella is one small part of the plan, which includes retail stores, distribution partnerships, formulation updates, new...
With the K-beauty phenomenon continuing to be an explosive trend, one Korean-based face mask brand is set to transform the skin care market in the US.
Next year, the North American direct-sales beauty company is launching a new business unit. And just this week New Avon announced the hire of Anjana Srivastava, who will lead the initiative and identify the right new product opportunities.
Wednesday, the company hosted a ceremonial groundbreaking at the White Oak Technology Park near Richmond, Virginia, and is on track to begin shipping ingredients to the likes of L’Oréal and Estée Lauder in 2018.