Too Faced acquired by Estée Lauder in the beauty company’s biggest deal yet
This week Estée Lauder announced that it will pay over $1bn for the millennial-facing color cosmetics brand—a deal that will likely be complete by the end of the year.
Archives for November 15, 2016
Estée Lauder now owns the BECCA brand
It was less than a month ago Cosmetics Design reported that Estée Lauder was acquiring makeup company brand BECCA Cosmetics. That deal is now final, and the company’s prestige market share is all the stronger for it.
Multifunctional Marketing: How L’Oréal is launching product and using digital to reach all women
With a single initiative, the company is setting a new standard for addressing beauty consumer expectations with branded content, a modern approach to aging, personalized skin care, and more.