News & Analysis on Cosmetics Innovation
In June, Revlon announced the acquisition of prestige color and fragrance company Elizabeth Arden. By September the deal was final. Last month Revlon began streamlining the two businesses, and now this week the company has begun employee layoffs.
Having launched its first store presence in Nigeria last year, French beauty brand Yves Rocher has taken a step forward with the opening of its second outlet.
The two companies recently presented findings on current consumer behavior when it comes to gathering product and trend information, going online or into stores to shop, and making the final decision to purchase a beauty product.
The personal care and cosmetics brand announced this week its move into the functional food category. It’s a significant initiative for the Clorox-owned brand, one that could help determine what a successful beauty-from-within brand looks like in the...