News & Analysis on Cosmetics Innovation
The multi-channel ad campaign hit the airwaves yesterday during The Golden Globe Awards event. And while the product has nothing to do with DNA, the new messaging has a lot in common with ads from companies like ancestry.com and 23andMe.
Company sales for the quarter were down nearly 2% compared to the same period last year, and executives hope beauty will play a part in lifting sales figures. Though some analysts aren’t so optimistic.
It seems there’s a day of celebration for nearly everything. And now, thanks to the parent company of CeraVe Skincare, January 8 has indeed been officially declared National Winter Skin Relief Day.