Archives for January 30, 2017

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Is there room for innovation in the deodorant category?

By Deanna Utroske

Natural, niche, and startup personal care brands regularly advance new deodorant formats and formulations. Among the latest attempts to disrupt the deodorant market is Switch Fresh, a patented redesign of the conventional container that could...

Croda releases new data on bond multiplying hair care system

By Deanna Utroske

The specialty chemical company has completed its latest round of testing on the Croda Plex multistep hair repair formulation system—a system in the same vein as Olaplex or L’Oreal Professional Smartbond. And Croda’s makes not only bond multiplying claims...

Personal care industry executives meet with Trump

By Deanna Utroske

Last week the new President met with 12 business leaders, among them the CEO of Johnson & Johnson. Cosmetics Design reached out to Gorsky to find out how he’ll be representing the cosmetics and personal care industry in these meetings going forward.