Next-generation natural materials on the rise
Market research company, Frost & Sullivan, reveals that next-generation natural materials are expected to replace traditional synthetic materials in the personal care industry.
Archives for March 6, 2017
Washington DC and the state of beauty industry
A week ago Monday, the Personal Care Products Council convened a panel, as part of the organization’s annual meeting, to discuss the ramifications that the new Presidential administration’s legislative endeavors and policies will have on the cosmetics...
Indie Beauty Profile
Claire Mitchell, ECO. Modern essentials
In her Indie Beauty Profile, Claire Mitchell, director of ECO. Modern essential talks about how her international business experience helped her grow the brand’s global reach and how wellness, natural beauty, and consumer trust intersect in today’s...
Elizabeth Arden: A beauty brand turnaround case study
Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...