Archives for June 19, 2017

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L’Oréal backs Time Inc.’s new social video brand, The Pretty

By Deanna Utroske

The new content initiative is sponsored exclusively by L’Oréal consumer brands and will leverage the knowhow of several Time Inc. beauty editorial teams. Among The Pretty’s debut series is one that’s all about DIY, showing consumers how to make their own...

Yes To gets $56 million from Viking Global Investors

By Deanna Utroske

The minority investment is a matter of course as the natural personal care company grows and its capitalization changes. As a natural beauty pacesetter, under the direction of CEO Ingrid Jackel, Yes To remains dedicated to innovation.