Archives for January 8, 2018

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Indie Beauty Profile

Tran Wills and Ali Elman, Base Coat

By Deanna Utroske

In their Indie Beauty Profile, Tran Wills and Ali Elman, founders of the nail color and nail care brand Base Coat describe how the brand evolved as a natural complement to their Base Coat nail salons. And Elman advises prospective indie brand founders to...

BH Cosmetics acquired by MidOcean Partners

By Deanna Utroske

Late last week the private equity firm announced that it had acquired stake in the direct-to-consumer beauty brand. Plans now are to increase BH Cosmetics’ reach in current markets as well as to expand in to new markets.