News & Analysis on Cosmetics Innovation
Since 2013 Parlux has held the license for the Kenneth Cole fragrance business; and this month the company launched a collection of fragrances that can be worn alone or layered according to consumer’s personal tastes and moods.
Late last month, the Unilever brand introduced a new line of skin care and body care products for extremely dry skin that are also formulated to be gentle and sensorial.
The brand sees its packaging as a matter of design and home décor. Accordingly, this latest limited-edition of hand soap and dish liquid bottles all feature trendy metallic shades; and there’s a sort of influencer marketing campaign in the mix too.