News & Analysis on Cosmetics Innovation
Plant-based beauty and skin care brands seem to be cropping up everywhere; presumably because nature-based formulations that deliver results are in high demand. With 15 years of global business behind it, Kamedis hopes to meet that demand for US beauty...
After decades of relying heavily on word-of-mouth here in the US and globally, the natural skin care brand has created its first-ever beauty and lifestyle campaign for the region. And that’s just step one of this year’s complete Weleda brand refresh.
Last year the skin care maker introduced its Differin brand of acne treatment gel to the OTC market, after receiving FDA approval to do so in early 2016. Now the brand is adding two new products to the Differin line.