Archives for April 16, 2018

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Guest Article

The changing 'face' of celebrity endorsements

By By Arash Farin, Managing Director, The Sage Group

Celebrity endorsements are out, and shoppers are swayed by advice and reviews from online influencers, who are increasingly playing a role in determining which products rise to prominence. What does this mean for the beauty industry at large and what’s...

The shift to waterless cosmetics

By Natasha Spencer

In our sustainability focus, we delve into the metamorphosis of water in beauty and personal care by looking at the demand for waterless product R&D efforts and releases.

L’Occitane hits the road with the launch of the ‘L'Occi Truck’

By Sian Gardiner

L'Occitane en Provence is set to expand its experiential retail strategy with the launch of the L'Occi Truck – the debut traveling pop-up experience for the brand. The retail store on wheels presents a new direct-to-consumer shopping model for the beauty...

Indie Beauty Profile

Kellie Chen, Fytt Beauty

By Deanna Utroske

In her Indie Beauty Profile, Kellie Chen, co-founder of Fytt Beauty, explains why hers is a preventative skin care brand with a focus on good health. And, she takes great care describing the Fytt Beauty customer, with specifics that make it quite clear...