Archives for April 26, 2018

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PeclersParis expo highlights the allure and science of color

By Simon Pitman

In an industry where color plays such a massive part in the presentation of products and what is trending for make up products, a new expo at the Smithsonian Design Museum, in NYC, delves deeper into the science beshind color choices.

Coty takes virtual make up concept a step further

By Simon Pitman

Coty has unveiled a blended reality Magic Mirror at its relaunched Boujois boutique in Pars, a step that highlights how technology can integrate physical products with digital content.