Archives for May 23, 2018

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Using culture as a marketing method

By Natasha Spencer

Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...

3 inventive display formats seen at Suppliers Day

By Deanna Utroske

At this month’s cosmetics and personal care tradeshow in New York City, exhibitors ranging from ingredient makers to trend consulting agencies showcased their wares in meaningful ways—ways that say as much about the business behind the booth as the...