Should male grooming brands adjust their customer journey approach?
Strategy and Research unit, Inkling London, uses OpenSource to explore how male grooming brands can optimise their offering and customer experience.
Archives for June 21, 2018
Beauty brands play their part in Tori Spelling’s new make-over TV show
A new beauty and fashion make-over TV show, hosted by actress Tori Spelling is providing a big opportunity for beauty brands to connect with consumers.
New FIT research on Transparent Beauty redefines cosmetics and personal care business
Last week at New York City’s Fashion Institute of Technology, graduate students in the 2018 class of FIT’s cosmetics and fragrance marketing and management program presented their capstone research projects to a crowded auditorium of industry leaders....
How the rising demand for sustainable packaging is revolutionizing tubes
In this guest article, Rachel Morgan from the Adelphi Group talks us through how demand for sustainable beauty is impacting packaging.