News & Analysis on Cosmetics Innovation
Indie Beauty Profile
In their Indie Beauty Profile, Maegan Scarlett and Liora Dudar, founders of oVertone Haircare, urge would-be personal care or cosmetics entrepreneurs to just get started and keep improving. And, they describe the workings of an independent beauty startup...
The deal, announced just this morning, expands Kramer’s business into the hair care and scalp care space—and is likely the first of many transactions that diversify the OTC company’s brand portfolio.
Well, not small exactly but niche. The current proliferation of beauty startups means that every brand has to work harder to be distinctive and win consumers over. Cosmetics Design checked in with Melissa Reinking, general manager at Bioclarity, to find...