News & Analysis on Cosmetics Innovation
The subcategory of hair care is used by women wearing protective hairstyles (like wigs, weaves, and headwraps) while shifting from a chemically treated hair style to a natural hair style. And as of this month, more consumers have access to the category,...
In late June, the cosmetics and personal care retailer announced new clean beauty brand standards—a dictionary if you will—that outlines what safe beauty ingredients are and what consumers need to know to make informed purchasing decisions. Cosmetics...
Indie Beauty Profile
In her Indie Beauty Profile, Evelyne Nyairo, founder of Ellie Bianca, outlines the principles and practices that make hers a socially conscious skin care business. And being something of a serial entrepreneur, she speaks from experience, advising other...