News & Analysis on Cosmetics Innovation
On Monday, the multi-level marketing makeup brand announced the launch of two new products. Skin care is a new category for Crunchi, a company that prides itself on organic ingredients and what it calls toxin-free cosmetics and personal care formulations.
The Unilever brand announced the line extension on Tuesday. And while the surfactant needed to formulate liquid cleansing products often keeps naturals brand out of this category, the company believes they’ve chosen ingredients that doesn’t compromise...
Reports are circulating this week that P&G will pay close to $250m for the popular skin care brand founded by Lilli Gordon and known as First Aid Beauty.