News & Analysis on Cosmetics Innovation
The beauty maker announced this week that its latest scent from Britney Spears is now available at Walmart. Known as Prerogative, the new fragrance is blended to be gender-neutral, in line with contemporary consumer identity preferences.
Cosmetics Design caught up with The Makeup Show’s top beauty expert James Vincent to find out what looks makeup artists are creating now that will be influencing trends well in to 2019. Cosmetic chemists, product developers, and brand owners might find a...
Consumer behavior isn’t neatly compartmentalized by industry; and the expectations of beauty shoppers aren’t limited by the practices of cosmetics and personal care makers—which is to say that SC Johnson’s latest accomplishment in scent transparency will...